
NADEEM NAWAZ MOHAMMAD | PORTFOLIO
CORPORATE ID
Corporate Identity Manual and
Brand Guidelines
Version: 1.1, January 2012
ﺔﻛرﺎﻤﻟا تادﺎﺷرإو ﺔﻛﺮﺸﻟا ﻒﻳﺮﻌﺗ ﺔﻋﻮﻤﺠﻣ
2012 ﺮﻳﺎﻨﻳ ، 1.1 : تاراﺪﺻإ
2.0 Identity Elements
SHL Lock up
(b)
(b) Bilingual Logo lockup
The brand mark in the
Logo lock up (English &
Arabic) must never be
less than 35mm wide.
SHL Corporate Identity Manual Version 1.1 2012
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Introduction
Contents
1.0 Brand Introduction 04
1.1 Vision 06-07
1.2 Mission, Values, Culture 08-11
2.0 Identity Elements 12
2.1 Introduction 13
2.2 Overview 16
2.3 Shariah Seal 17
2.4 SHL lock up 18-20
2.5 Logo Usage 21-23
2.6 Wordmarque abuse 24
2.7 Color palette 26-27
2.8 Typography 28-29
3.0 Standard Applications 30
3.1 A4 letterhead 31
3.2 A4 letterhead cont. sheet 32
3.3 A5 Memo pad 33
3.4 Note pad 34
3.5 Complimentary slip 35
3.6 Note pad second opt 36
3.7 Business card 37
3.8 Email Signature 38
3.9 Folder 39
3.10 A4 Envelope 40
3.11 Corporate DL envelope 41
3.12 Corporate DL envelope with 42
window
3.12 CD-DVD jacket 43
3.13 CD-DVD label 44
3.14 Name Tag 45
3.15 Powerpoint Template 46
3.16 Signage building 47-53
3.17 Calendar 54-57
3.18 Desktop wallpaper 58
3.19 Exhibition booth 59
Brand guidelines
Contents
SHL Corporate Identity Manual Version 1.1 2012
01
3.0 Standard Applications
3.4 Note pad
A5 Note pad
(Not Executed)
Margins as per example above
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Saudi Home Loans (SHL) is the pioneer dedicated
Islamic home finance provider in the Kingdom of
Saudi Arabia. SHL follows business principles and
practices that leverage its strengths and stakeholder
partnership. Our unique Ijara product offers the best
financing options that are customer-centric and
available to both Saudi nationals and Expatriates.
We constantly strive to provide our clients with the
best home financing experience. The members of
our Sharia’ah Board are prominent Islamic scholars
who are well respected in the international financial
markets, with a particular focus and background in
catering to the Islamic financial requirements of the
Kingdom of Saudi Arabia.
1.0 Brand Introduction
2.0 Identity Elements
3.0 Standard Applications
4.0 PFA Forms
5.0 Advertising
6.0 Contact details
ﺔﻣﺪﻘﻣ ﺔﻳرﺎﺠﺘﻟا ﺔﻣﻼﻌﻟا ١٫٠
SHL Corporate Identity Manual Version 1.1 2012
04
5.0 Advertising
5.4 Print ad example – Arabic
SHL Corporate Identity Manual Version 1.1 2012
70
(Not Executed)